Steps to a Successful Akeneo Implementation: Part 1 – What are your goals for PIM?
Choosing the goals and a scope for PIM is critical to the success of your PIM. Click here for Akeneo’s definition of a PIM Any project’s success is dependent on the expectations and definitions of success going in. Defining clear goals and setting expectations for what a… Read More
Why You Should Adopt Akeneo’s Built-in Tools Rather Than Forcing Functionality Into Akeneo
I see this all the time when speaking to clients who are thinking of implementing Akeneo. The question is always Can Akeneo do X? Our old system could. As someone that has built some highly custom Akeneo implementations, the answer to this question is Yes. Akeneo has a Flexibility offering, which as… Read More
Akene-Oh No: Common Pitfalls to Avoid When Using the Akeneo PIM
Product Information Management (PIM) tools are making their way increasingly into the ecommerce market because of their utility in a company’s product data efforts. Whether maintaining, consolidating, or augmenting product data, a PIM is essential for doing such tasks at scale with managerial visibility. One such PIM is Akeneo… Read More
5 Fundamentals to Master Product Experience Management
Key Takeaways: Winning ecommerce requires practicing Product Experience Management (PXM) which is customizing product information and their online presentation per target audience and/or channel. To effectively practice PXM, one needs to employ a product information management software (PIM), data asset manager (DAM), and a content syndication tool. Shoppers… Read More
Keys to a Great Akeneo Discovery
Key Takeaways 1. Great discoveries make great projects. Without them, you are flying blind (in most cases). 2. Validating a project’s statement of work (SOW) in a discovery is step #1–must catch misaligned assumptions, undefined requirements, and project risk. 3. Typical outputs of a well-done discovery… Read More
Digital shelf & retail media Strategy
E-Commerce Trends for 2020
With your holiday ecommerce strategy in full swing, it’s time to look ahead to 2020 trends. Ecommerce in 2020 is unfolding with a few common themes, centered around the customer’s experience of your brand. Find top ways to get customers talking about you this year by providing what they… Read More
