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PIM & MDM

Product information and master data management: choosing, implementing and running PIM and MDM, data models, governance and standards such as GDSN.

Partners Insight

Salsify PXM Advance: How Can Foundational Features Elevate Product Experience?

Check out the foundational features of Salsify PXM Advance & discover how they can help. Read More

Partners Insight

Everything You Need to Know About the New Salsify-Shopify GraphQL Connector

Shopify will sunset its REST API and fully transition to GraphQL by January 31, 2025. While GraphQL offers major benefits, the migration brings challenges like query complexity and data restructuring. Discover key changes, best practices, and how Sitation can help ensure a seamless transition. Read More

PIM & MDM Insight

The Evolution of PIM: From Data Storage to Customer Experience Powerhouse

Discover the evolution of PIM and how these systems have transformed from basic data organizers into essential tools for omnichannel success and enhanced customer experiences. Explore the journey and the innovation. Read More

Partners Insight

Streamlining Akeneo Workflows: Duplicate Import and Export Profiles

Akeneo's latest Serenity update introduces the ability to duplicate import/export profiles, saving time and reducing errors. Read More

Partners Insight

Akeneo Serenity New Features for 2024

Take a look at thoughts and suggestions from Sitation's Akeneo Certified experts on how users can leverage new features to better engage customers. Read More

PIM & MDM Strategy

Data Quality in PIM: Best Practices and Common Pitfalls

Explore the crucial role of data quality in Product Information Management (PIM) systems and uncover best practices for ensuring accuracy, consistency, and engagement across ecommerce operations. Read More

Plezio software Insight

Patchbay: Revolutionizing Product Data Management with Sitation’s Middleware Solution

Patchbay, Sitation's innovative middleware solution, streamlines and scales product data integration across multiple platforms. Learn about its seamless synchronization, customizable functionality, and robust monitoring capabilities, designed to enhance digital product information management. Read More

PIM & MDM Strategy

PIM for marketing: the role of PIM in digital marketing strategy

Discover how Product Information Management (PIM) is crucial to digital marketing strategies, focusing on its impact on improving customer experience, enhancing SEO, simplifying content syndication, and guiding strategic decisions for brands navigating the digital market. Read More

Digital shelf & retail media Strategy

Adapting to Ever-Changing Retailer Product Data Requirements

Consider strategy for brands to keep pace with the evolving product data requirements in the fast-paced retail sector. Learn the importance of investing in technology, building retailer relationships, refining internal processes, and utilizing data analytics and AI for a competitive edge and sustained growth. Read More

Product content & syndication Insight

The Intersection of PIM and SEO: Boosting Product Visibility Online

Explore the synergy between PIM and SEO, highlighting how accurate data, keyword optimization, and quality content boost search rankings and enhance user experience. Read More