PIM & MDM
Product information and master data management: choosing, implementing and running PIM and MDM, data models, governance and standards such as GDSN.
Three Platforms. One Vision. Inside Spin Master’s Enterprise PXM Transformation.
Salsify Transformer Awards 2026 | Category 2: Continuous Improvement of PXM and Salsify Processes When Spin Master acquired Melissa & Doug, the organization didn’t just gain a beloved brand. It inherited a puzzle. The result was three separate PIM environments and three independent… Read More
Iterating With AI: How AI tools can improve PXM through your existing PIM
I’ve spent most of my consulting years focused primarily on Implementing and Integration PIM. But what happens after go live? Sure, there’s Hypercare and managed services around support, troubleshooting integrations, and maybe even new feature development for integrations. Often, there’s new catalog onboarding and expansion opportunities for the marketing or… Read More
Keeping What Works: Modernization in Manufacturing and Distribution
This article was developed collaboratively by Sitation and Stibo Systems following recent conversations with manufacturing and distribution leaders. Most manufacturers and distributors don’t struggle to modernize because they lack technology. They struggle because their core business data is fragmented across systems. Aligning this information, not replacing… Read More
The Interoperability Illusion: Why Leaders Don’t See the Real Enterprise Data Problem
Digital transformation is no longer new. Most enterprises have invested heavily in platforms, automation tools, analytics engines, and AI initiatives. On paper, the modern enterprise stack looks powerful. Yet the results tell a different story. Despite widespread technology investment, organizations continue to struggle with manual processes, stalled automation, and slow… Read More
Using LLMs for Data Cleanup – Managing Expectations, Process Explanation, Internal Costs, and Techniques
Or as I like to call it:“How to shove data into an LLM and not be sad” I made the leap back into consulting a bit more than a year ago, and it is common that clients have product or marketing data that can span hundreds of thousands of… Read More
Digital shelf & retail media Strategy
From Strategy to Execution: The Case for Commerce Enablement
For years, the commerce industry’s focus centered on large-scale platform selection, intricate feature comparisons, and ambitious roadmap promises. These strategic efforts were necessary, but they often left a gap between vision and reality when it came to operating a modern digital storefront day to day. As organizations head into 2026,… Read More
The Missing Layer in Modern Commerce Stacks
The modern commerce stack is a marvel of engineering. We’ve replaced monolithic, rigid systems with agile, best-of-breed components: AI to personalize, PIM to centralize data, and Composable Commerce architectures to enable rapid iteration. Yet, despite billions invested in this digital transformation, many… Read More
The EV Aftermarket Is Here: Why Managing Fitment for 9.75 Million Alternative Powertrains Starts Today
For years, the electric vehicle (EV) aftermarket has been a distant concept; a topic for future-planning conferences, not for today’s operational strategy. That future is now officially in the rearview mirror. The 2026 Auto Care Factbook delivers an unequivocal message: the EV aftermarket has arrived, and… Read More
Defining a Golden Product Record in a Decentralized Tech Stack
Large enterprise brand-manufacturers often grapple with the challenge of maintaining consistent, high-quality product information across a decentralized e-commerce tech stack. This is particularly true for multinational organizations, where diverse regional needs and disparate systems can further complicate matters. The concept of a “golden product record” emerges as a critical solution,… Read More
Where should digital asset transformations happen: PIM or DAM?
A debate on transformation strategy and best practices for digital assets. Introduction: Setting the Stage The digital shelf is growing more complex every year. Retailers, distributors, and marketplaces all demand product content in slightly different formats, dimensions, and even seasonal or channel-specific versions. Brands are caught in the middle,… Read More
