Digital shelf & retail media
Marketplaces, retailer requirements, shelf analytics, retail media and what shoppers expect from product pages.
Digital shelf & retail media Strategy
What Your Product Pages Know That the Rest of the Company Doesn’t
Ask most ecommerce or digital shelf teams what they actually know, and the list runs longer than anyone outside the team realizes. They can tell you which competitors are winning specific searches and why. What shoppers type into a search bar rarely matches what marketing assumed they’d type, and… Read More
AI Doesn’t See Your Org Chart. It Sees Your Signals.
Once AI moves from finding information to comparing products, making recommendations and facilitating actions, GEO can no longer belong exclusively to SEO, content or ecommerce. Every team that creates a signal the agent can use influences the outcome. This is Part 8 of an 8-part deep… Read More
From Answers to Actions: What Changed in GEO
When this series began, the goal was getting into the answer. Less than a year later, the answer is becoming an intermediate step. AI agents increasingly compare, decide and help shoppers act. This is Part 7 of an 8-part deep dive series exploring how brands win when search… Read More
Product content & syndication Strategy
The Grocery Cart Is Changing Fast. Is Your Product Content Keeping Pace?
When Groceryshop named its three anchor themes for this year’s event in Las Vegas (September 22-24), AI-powered shopping and retail media’s next growth phase were the expected picks. The third was not: the GLP-1-driven shift in consumer demand, sitting right alongside them as a topic… Read More
Product content & syndication Strategy
Not All Feed Errors Are Equal Heading Into Q4
Most peak season advice assumes a July start: audit your feeds, fix your listings, refresh your images, sync your inventory, all before traffic and ad spend ramp up. That advice holds up fine if the calendar cooperates. For a lot of teams, it doesn’t, and the more useful question… Read More
Product content & syndication Insight
What Actually Makes a Product Image Convert?
For most of digital commerce’s history, “Is this a good product image?” was answered by whoever had the most seniority in the room. Brand managers had taste. Creative directors had instincts. Nobody had a number, so nothing shipped against a standard. It shipped against an opinion. That’s starting… Read More
Digital shelf & retail media Insight
Live Shopping and Influencer Buys Are Declining. Fundamentals Are Back.
For the last few years, the advice to brands was consistent: get on social, find the right influencers, chase the viral moment. Salsify’s newest consumer research suggests that advice is starting to run out of road. According to Salsify’s 2026 Consumer Research report, the… Read More
Digital shelf & retail media Insight
Shoppers Are Using AI to Shop. They Still Don’t Trust It Alone.
A shopper asks ChatGPT what blender to buy. It gives a confident answer. Then, more often than not, that same shopper opens a browser tab and checks the product page anyway. That habit, adopt the AI tool, then verify with something else, is the clearest signal in Salsify’s… Read More
Product content & syndication Strategy
The Google Merchant API Deadline Isn’t Really About an API
On August 18, 2026, Google shuts down the Content API for Shopping for good. Any brand still pushing product data through it will find listings disappearing from Google Shopping and Performance Max campaigns going quiet, not because demand dried up, but because the pipe carrying… Read More
Digital shelf & retail media Strategy
Win the Shelf When Competitors Go Dark
THE OPPORTUNITY A new competitive battleground, and most brands aren’t ready Out-of-stock moments are becoming recommendation moments. When a shopper discovers that their preferred product is unavailable, they do not always leave the site or try a different retailer. Increasingly, they ask AI what to buy instead. And… Read More
