Digital shelf & retail media
Marketplaces, retailer requirements, shelf analytics, retail media and what shoppers expect from product pages.
Product content & syndication Customer story
The Seasonal Demand Was Always There. Proximo Finally Captured It.
Salsify Transformer Awards 2026 | Category 3: Measurable Digital Shelf Performance Improvements Proximo Spirits manages a portfolio of 14 brands with deep seasonal and cultural relevance. Tequilas made for Cinco de Mayo, whiskeys built for holiday gifting, and spirits that spike in search every summer. The… Read More
Digital shelf & retail media Customer story
77 to 91: The Compliance Score That Tells the Pernod Ricard Story
Salsify Transformer Awards 2026 | Category 3: Measurable Digital Shelf Performance Improvements A Profitero score of 77 isn’t a crisis. It’s something quieter and harder to fix: a gap between what your team believes is live on the shelf and what’s actually performing. That was the situation… Read More
Digital shelf & retail media Strategy
Sparky Is the New Shortcut, Winning Walmart’s Fast-Cart Future
This is Part 6 of an 8-part deep-dive series exploring how brands win when search becomes a conversation. If the old shelf was a list of results, Sparky is the moment a shopper asks, “Just tell me what to buy.” Walmart Sparky is not simply a new interface,… Read More
Digital shelf & retail media Strategy
Rufus Is the New Aisle, Winning Amazon’s Transaction Shelf in an Answer-First World
This is Part 5 of an 8-part deep-dive series exploring how brands win when search becomes a conversation. Amazon’s shopping experience is shifting from search-and-scroll to ask-and-decide. Rufus is the clearest signal of that shift. It is not just another feature in the app. It is a new layer of… Read More
Product content & syndication Strategy
Why “Good Enough” PDPs Are No Longer Enough
For years, many organizations treated product detail pages as a publishing requirement. Fill in the required fields. Add a few bullets. Upload images. Syndicate. Move on. That era is over. In 2026, the product detail page is no longer just a conversion asset. It is an eligibility asset. It determines… Read More
Agentic Commerce in 2026: Shopper Sentiments, Predictions, and More
Guest blog from Salsify Drawing on consumer research and market analysis, Yvonne Bertovich, Senior Content Marketing Specialist and Research Lead at Salsify, examines shopper sentiment and predictions around agentic commerce in 2026. You’ve probably seen the memes about how when you… Read More
Product content & syndication Strategy
Two Shelves to Win: Open-Web AI vs. Retail AI
Treat open-web AI as the influence shield and retail AI as the transaction shelf. This is Part 4 of our ongoing series on winning in answer-driven search.In Parts 1, 2, and 3, we explored how search becomes a conversation, why… Read More
Digital shelf & retail media Strategy
From Strategy to Execution: The Case for Commerce Enablement
For years, the commerce industry’s focus centered on large-scale platform selection, intricate feature comparisons, and ambitious roadmap promises. These strategic efforts were necessary, but they often left a gap between vision and reality when it came to operating a modern digital storefront day to day. As organizations head into 2026,… Read More
Product content & syndication Insight
How AI “Thinks” About Your Products (and Why Copy Now Sells Twice)
Part 3 continues our deep dive into answer-driven search and the content signals models prioritize. If you’re arriving here first, Parts 1 and 2 offer the baseline this piece extends. Modern AI has two minds at work. Machine Learning is the… Read More
Product content & syndication Insight
The End of Pages, The Rise of Answers
This is Part 1 of an 8-part deep dive series to explore how brands win when search becomes a conversation. Search is becoming a dialogue, and “being in the answer” is the new Page One. The way people find products has crossed a line. Search engines are no longer handing… Read More
