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Sitation blog

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News and know-how from the platforms we implement and support, including Akeneo, Salsify, Stibo Systems and Syndigo.

Product content & syndication Customer story

The Seasonal Demand Was Always There. Proximo Finally Captured It.

Salsify Transformer Awards 2026 | Category 3: Measurable Digital Shelf Performance Improvements Proximo Spirits manages a portfolio of 14 brands with deep seasonal and cultural relevance. Tequilas made for Cinco de Mayo, whiskeys built for holiday gifting, and spirits that spike in search every summer. The… Read More

Digital shelf & retail media Customer story

77 to 91: The Compliance Score That Tells the Pernod Ricard Story

Salsify Transformer Awards 2026 | Category 3: Measurable Digital Shelf Performance Improvements A Profitero score of 77 isn’t a crisis. It’s something quieter and harder to fix: a gap between what your team believes is live on the shelf and what’s actually performing. That was the situation… Read More

Company news & events News

Sitation Wins Growth Architect Award at Akeneo Unlock 2026 Chicago

Sitation and AutoQuotes (Revalize) recognized for data-driven PIM transformation delivering 71% cost reduction and 55% increase in product enrichment volume CHICAGO, IL – April 15, 2026 – Sitation, a leader in digital commerce and AI-driven content operations, and certified Akeneo Gold partner, announced today that… Read More

PIM & MDM Customer story

Three Platforms. One Vision. Inside Spin Master’s Enterprise PXM Transformation.

Salsify Transformer Awards 2026 | Category 2: Continuous Improvement of PXM and Salsify Processes When Spin Master acquired Melissa & Doug, the organization didn’t just gain a beloved brand. It inherited a puzzle. The result was three separate PIM environments and three independent… Read More

AI & automation Insight

Iterating With AI: How AI tools can improve PXM through your existing PIM

I’ve spent most of my consulting years focused primarily on Implementing and Integration PIM. But what happens after go live? Sure, there’s Hypercare and managed services around support, troubleshooting integrations, and maybe even new feature development for integrations. Often, there’s new catalog onboarding and expansion opportunities for the marketing or… Read More

Company news & events News

Meet the Nominees: Sitation Clients in the Running for the 2026 Salsify Transformer Awards

Each year, the Salsify Transformer Awards shine a spotlight on the brands and teams that didn’t just use their PIM but transformed with it. These aren’t incremental wins. These are organizations that looked at complexity, inefficiency, and fragmented content operations and decided: we’re going to fix… Read More

PIM & MDM Strategy

Keeping What Works: Modernization in Manufacturing and Distribution

This article was developed collaboratively by Sitation and Stibo Systems following recent conversations with manufacturing and distribution leaders. Most manufacturers and distributors don’t struggle to modernize because they lack technology. They struggle because their core business data is fragmented across systems. Aligning this information, not replacing… Read More

AI & automation Insight

Agentic Commerce in 2026: Shopper Sentiments, Predictions, and More

Guest blog from Salsify Drawing on consumer research and market analysis, Yvonne Bertovich, Senior Content Marketing Specialist and Research Lead at Salsify, examines shopper sentiment and predictions around agentic commerce in 2026. You’ve probably seen the memes about how when you… Read More

Company news & events News

2025 in Review: A Year of Transformation, Innovation, and Trust

Sitation CEO Steve Engelbrecht reflects on the past year, highlighting the company’s highlights and plans for continued growth in 2026. Read More

Product content & syndication Insight

Choosing a New Syndication Path: From Kroger VIP Portal to NIS

The clock is ticking for brands submitting new items to Kroger. The Vendor Item Portal (VIP), which suppliers have long relied on for new item setup (NIS), is being decommissioned. While an exact sunset date may be fluid, the impending retirement of the VIP portal means brands should prioritize an… Read More