Product content & syndication
Product copy, enhanced content, imagery, syndication and feeds, and how content performs in search and generative engines.
Where should digital asset transformations happen: PIM or DAM?
A debate on transformation strategy and best practices for digital assets. Introduction: Setting the Stage The digital shelf is growing more complex every year. Retailers, distributors, and marketplaces all demand product content in slightly different formats, dimensions, and even seasonal or channel-specific versions. Brands are caught in the middle,… Read More
Product content & syndication Strategy
Why Content Quality Is Still the Most Overlooked Growth Lever in Marketplace Performance
It’s no secret that winning on marketplaces takes more than just showing up. Product listings are the heartbeat of marketplace success, but too often, they’re treated as a one-time task. A brand uploads product content, checks the box, and moves on. The problem? Stale content is silent content. Over time,… Read More
Why Auto Care Standards Alone Won’t Win in Ecommerce
Auto Care Standards are like training wheels for product data. They’re essential for balance, but nobody’s going to win the Tour de France with them still on. Meeting Auto Care compliance ensures that your automotive parts data is accurate, structured, and recognizable across the supply chain. That’s important. But… Read More
Navigating GDSN Blackout: Your Guide to a Smooth Data Pool Migration
Migrating your product data from one Global Data Synchronization Network (GDSN) data pool to another can feel like a complex journey. One term that often causes a bit of a stir is “blackout period.” But don’t worry, we’re here to demystify it and help you navigate… Read More
Why Your Return Rate is a Data Problem: A Deep Dive into Brakes, Batteries, and Lighting
In the world of e-commerce, product returns are more than just a line item on a balance sheet. They are a direct assault on profitability, a drain on operational resources, and a corrosive agent to customer trust. Nowhere is this truer than in the automotive aftermarket, where a simple mistake… Read More
Product content & syndication Insight
Navigating Salsify’s New Kroger New Item Setup API: A Guide for Brands
There is a new way to send new items to Kroger, and brands now have an alternative to 1WorldSync for syndicating new items to Kroger – meet Salsify’s new Kroger NIS (new item setup) API! Salsify has introduced a groundbreaking development for brands looking to streamline their product syndication process… Read More
Salsify PXM Advance: Optimizing Content Syndication
Managing product data across multiple channels is complex. Salsify PXM Advance makes it easier than ever to automate, validate, and optimize syndication with powerful new tools. Read More
Take Full Control of Your AI-Generated Content with Flex Prompts
Flex Prompts significantly reduce the time it takes to launch products on your e-commerce channels. More than that, they allow you to maintain a cohesive brand voice across multiple platforms, from Wayfair to Amazon, without needing specialized help for each change. Read More
How generative AI can improve product content and the digital shelf
Explore the transformative impact of generative AI and how this technology not only automates tedious tasks but also tailors content to specific brand voices and optimizes eCommerce SEO for better visibility and customer engagement. Read More
Data Quality in PIM: Best Practices and Common Pitfalls
Explore the crucial role of data quality in Product Information Management (PIM) systems and uncover best practices for ensuring accuracy, consistency, and engagement across ecommerce operations. Read More
