Product content & syndication
Product copy, enhanced content, imagery, syndication and feeds, and how content performs in search and generative engines.
Product content & syndication Insight
Choosing a New Syndication Path: From Kroger VIP Portal to NIS
The clock is ticking for brands submitting new items to Kroger. The Vendor Item Portal (VIP), which suppliers have long relied on for new item setup (NIS), is being decommissioned. While an exact sunset date may be fluid, the impending retirement of the VIP portal means brands should prioritize… Read More
Product content & syndication Strategy
Is GEO > SEO? Why Executive Focus Must Shift
Part 2 of our GEO deep dive series continues to explore how brands can thrive when search becomes a conversation. New to the series? Read Part 1 first to see how it all begins. Treat GEO as a revenue program, not a… Read More
Product content & syndication Insight
The End of Pages, The Rise of Answers
This is Part 1 of an 8-part deep dive series to explore how brands win when search becomes a conversation. Search is becoming a dialogue, and “being in the answer” is the new Page One. The way people find products has crossed a line. Search engines are… Read More
Where should digital asset transformations happen: PIM or DAM?
A debate on transformation strategy and best practices for digital assets. Introduction: Setting the Stage The digital shelf is growing more complex every year. Retailers, distributors, and marketplaces all demand product content in slightly different formats, dimensions, and even seasonal or channel-specific versions. Brands are caught… Read More
Product content & syndication Strategy
Why Content Quality Is Still the Most Overlooked Growth Lever in Marketplace Performance
It’s no secret that winning on marketplaces takes more than just showing up. Product listings are the heartbeat of marketplace success, but too often, they’re treated as a one-time task. A brand uploads product content, checks the box, and moves on. The problem? Stale content is silent content. Read More
Why Auto Care Standards Alone Won’t Win in Ecommerce
Auto Care Standards are like training wheels for product data. They’re essential for balance, but nobody’s going to win the Tour de France with them still on. Meeting Auto Care compliance ensures that your automotive parts data is accurate, structured, and recognizable across the supply chain. That’s important. Read More
Navigating GDSN Blackout: Your Guide to a Smooth Data Pool Migration
Migrating your product data from one Global Data Synchronization Network (GDSN) data pool to another can feel like a complex journey. One term that often causes a bit of a stir is “blackout period.” But don’t worry, we’re here to demystify it and help you… Read More
Why Your Return Rate is a Data Problem: A Deep Dive into Brakes, Batteries, and Lighting
In the world of e-commerce, product returns are more than just a line item on a balance sheet. They are a direct assault on profitability, a drain on operational resources, and a corrosive agent to customer trust. Nowhere is this truer than in the automotive aftermarket, where a simple… Read More
Product content & syndication Insight
Navigating Salsify’s New Kroger New Item Setup API: A Guide for Brands
There is a new way to send new items to Kroger, and brands now have an alternative to 1WorldSync for syndicating new items to Kroger – meet Salsify’s new Kroger NIS (new item setup) API! Salsify has introduced a groundbreaking development for brands looking to streamline their product… Read More
Salsify PXM Advance: Optimizing Content Syndication
Managing product data across multiple channels is complex. Salsify PXM Advance makes it easier than ever to automate, validate, and optimize syndication with powerful new tools. Read More
