Product content & syndication
Product copy, enhanced content, imagery, syndication and feeds, and how content performs in search and generative engines.
Navigating GDSN Blackout: Your Guide to a Smooth Data Pool Migration
Migrating your product data from one Global Data Synchronization Network (GDSN) data pool to another can feel like a complex journey. One term that often causes a bit of a stir is “blackout period.” But don’t worry, we’re here to demystify it and help you navigate… Read More
Why Your Return Rate is a Data Problem: A Deep Dive into Brakes, Batteries, and Lighting
In the world of e-commerce, product returns are more than just a line item on a balance sheet. They are a direct assault on profitability, a drain on operational resources, and a corrosive agent to customer trust. Nowhere is this truer than in the automotive aftermarket, where a simple mistake… Read More
Product content & syndication Insight
Navigating Salsify’s New Kroger New Item Setup API: A Guide for Brands
There is a new way to send new items to Kroger, and brands now have an alternative to 1WorldSync for syndicating new items to Kroger – meet Salsify’s new Kroger NIS (new item setup) API! Salsify has introduced a groundbreaking development for brands looking to streamline their product syndication process… Read More
Product content & syndication Insight
GEO: A New Era in Search Optimization for the AI-Powered Landscape
In 2023, the way we navigate and disseminate knowledge changed dramatically with the rise of generative AI. Tools like Perplexity, Google AI Overviews, and ChatGPT Search began delivering synthesized, AI-generated responses, marking a pivotal shift in digital information systems. We’ve entered a new era: Generative Engine Optimization, or GEO. This… Read More
Salsify PXM Advance: Optimizing Content Syndication
Managing product data across multiple channels is complex. Salsify PXM Advance makes it easier than ever to automate, validate, and optimize syndication with powerful new tools. Read More
Take Full Control of Your AI-Generated Content with Flex Prompts
Flex Prompts significantly reduce the time it takes to launch products on your e-commerce channels. More than that, they allow you to maintain a cohesive brand voice across multiple platforms, from Wayfair to Amazon, without needing specialized help for each change. Read More
How generative AI can improve product content and the digital shelf
Explore the transformative impact of generative AI and how this technology not only automates tedious tasks but also tailors content to specific brand voices and optimizes eCommerce SEO for better visibility and customer engagement. Read More
Data Quality in PIM: Best Practices and Common Pitfalls
Explore the crucial role of data quality in Product Information Management (PIM) systems and uncover best practices for ensuring accuracy, consistency, and engagement across ecommerce operations. Read More
The Evolution of RoughDraftPro: A Year of Growth
Since its launch in March 2023, RoughDraftPro has undergone a remarkable evolution, rapidly emerging as a trailblazer in AI-driven content creation. Join the journey of RoughDraftPro as we highlight its innovative advancements and impact on the landscape of digital content production. Read More
Scorecards: Evaluating Content at Scale with Artificial Intelligence
Explore how RoughDraftPro's Scorecard feature uses AI to evaluate content at scale, simplifying tasks like writing product descriptions and assessing content against brand guidelines. Read More
