Product content & syndication
Product copy, enhanced content, imagery, syndication and feeds, and how content performs in search and generative engines.
Your DAM and Your PIM Are Probably Not Talking. Here’s Why That Costs You.
A product manager updates a spec sheet in the PIM. Three weeks later, the product image on the retailer site still shows the old packaging. Nobody did anything wrong. The two systems that should have kept each other in sync simply never had a conversation. This happens constantly,… Read More
Digital shelf & retail media Insight
Live Shopping and Influencer Buys Are Declining. Fundamentals Are Back.
For the last few years, the advice to brands was consistent: get on social, find the right influencers, chase the viral moment. Salsify’s newest consumer research suggests that advice is starting to run out of road. According to Salsify’s 2026 Consumer Research report, the… Read More
Digital shelf & retail media Insight
Shoppers Are Using AI to Shop. They Still Don’t Trust It Alone.
A shopper asks ChatGPT what blender to buy. It gives a confident answer. Then, more often than not, that same shopper opens a browser tab and checks the product page anyway. That habit, adopt the AI tool, then verify with something else, is the clearest signal in Salsify’s… Read More
Product content & syndication Strategy
The Google Merchant API Deadline Isn’t Really About an API
On August 18, 2026, Google shuts down the Content API for Shopping for good. Any brand still pushing product data through it will find listings disappearing from Google Shopping and Performance Max campaigns going quiet, not because demand dried up, but because the pipe carrying… Read More
Digital shelf & retail media Strategy
Win the Shelf When Competitors Go Dark
THE OPPORTUNITY A new competitive battleground, and most brands aren’t ready Out-of-stock moments are becoming recommendation moments. When a shopper discovers that their preferred product is unavailable, they do not always leave the site or try a different retailer. Increasingly, they ask AI what to buy instead. And… Read More
Product content & syndication Strategy
What Amazon’s New Title Limit Actually Means for Your Product Content Strategy
Most brands will treat Amazon’s new 75-character title limit as a compliance task, a deadline to hit, a character count to trim. That’s the wrong frame. What Amazon is actually enforcing is a more disciplined content architecture. Titles have one job: identify the product… Read More
Extended Attributes in Salsify: A Faster Path to Amazon Syndication
Getting a brand fully set up for Amazon syndication has never been a quick process. There are a lot of moving parts, and one of the most time-consuming has been the initial catalog refresh; the full push of product data from Salsify into Vendor Central… Read More
Product content & syndication Strategy
Why Seasonality Matters: Turning Microseasons into Revenue on the Digital Shelf
The Seasons Got Smaller. Did your PDPs Notice? Shoppers don’t buy the same way in March that they do in May. They search differently, compare differently, and convert on different cues. Yet most product detail pages (PDPs) stay frozen for months. Same hero copy, same A+ modules, same lifestyle… Read More
Predictive Readiness: Why Product Data Is the Foundation of Agentic Commerce
Sitation has had a busy Q2 traveling to industry trade shows and conferences both to share our expertise and to gain new insight and vantage points for the latest evolution of e‑commerce. Like many years, there is a common thread, and like the last few, it begins with AI. Read More
Beyond the Product Description: How Plezio Draft Is Redefining AI Content at Scale
When most e-commerce teams hear “AI content tool,” they picture one thing: a product description generator. Type in some attributes, get a paragraph back, move on. It’s a legitimate use case, but also a narrow one, especially as the demands on e-comm content teams continue to expand well beyond… Read More
