What Is ETIM, and Why Are Your Biggest Customers Asking for It?
Sooner or later it happens: a distributor, a major retailer, or a customer’s procurement team asks for “your ETIM data.” And nearly every manufacturer who hasn’t gone through the process might respond with “right… let me get back to you on that.” Manufacturers, distributors, and retailers already juggle… Read More
GDSN Was Built for This: How AI Finally Unlocks the Standard’s True Potential
The data model was built to handle extraordinary complexity. AI is what finally makes that complexity manageable. Spend enough time in the world of GDSN and you develop a certain appreciation for the standard. The data model is genuinely well-designed. Hierarchical trade item structures,… Read More
Extended Attributes in Salsify: A Faster Path to Amazon Syndication
Getting a brand fully set up for Amazon syndication has never been a quick process. There are a lot of moving parts, and one of the most time-consuming has been the initial catalog refresh; the full push of product data from Salsify into Vendor Central… Read More
Beyond the Product Description: How Plezio Draft Is Redefining AI Content at Scale
When most e-commerce teams hear “AI content tool,” they picture one thing: a product description generator. Type in some attributes, get a paragraph back, move on. It’s a legitimate use case, but also a narrow one, especially as the demands on e-comm content teams continue to expand well beyond… Read More
GS1 Standards Week 2026: Four Agenda Items That Will Shape Your Product Data
GS1 standards rarely get attention in boardrooms, but they quietly power the global supply chain. Global Trade Item Numbers (GTINs), Global Location Numbers (GLNs), and the Global Data Synchronization Network (GDSN) are the infrastructure behind accurate product data everywhere: from warehouses to retailers’ systems to… Read More
Iterating With AI: How AI tools can improve PXM through your existing PIM
I’ve spent most of my consulting years focused primarily on Implementing and Integration PIM. But what happens after go live? Sure, there’s Hypercare and managed services around support, troubleshooting integrations, and maybe even new feature development for integrations. Often, there’s new catalog onboarding and expansion opportunities for the marketing… Read More
Using LLMs for Data Cleanup – Managing Expectations, Process Explanation, Internal Costs, and Techniques
Or as I like to call it:“How to shove data into an LLM and not be sad” I made the leap back into consulting a bit more than a year ago, and it is common that clients have product or marketing data that can span hundreds of… Read More
Agentic Commerce in 2026: Shopper Sentiments, Predictions, and More
Sitation editor’s note: For a current explanation of shopping agents, platform differences and buyer controls, see our agentic commerce guide. Guest blog from Salsify Drawing on consumer research and market analysis, Yvonne Bertovich, Senior Content Marketing Specialist and… Read More
Data Integration: Connecting the Digital AI Organization
This is Part 3 of a blog series where we will take a deeper look at the fundamentals of organization-wide AI platform deployment and adoption. In Part 1 and Part 2, we covered at a high level, two of the… Read More
Product content & syndication Insight
How AI “Thinks” About Your Products (and Why Copy Now Sells Twice)
Part 3 continues our deep dive into answer-driven search and the content signals models prioritize. If you’re arriving here first, Parts 1 and 2 offer the baseline this piece extends. Modern AI has two minds at work. Machine… Read More
