Product content & syndication Insight
Choosing a New Syndication Path: From Kroger VIP Portal to NIS
The clock is ticking for brands submitting new items to Kroger. The Vendor Item Portal (VIP), which suppliers have long relied on for new item setup (NIS), is being decommissioned. While an exact sunset date may be fluid, the impending retirement of the VIP portal means brands should prioritize an… Read More
Product content & syndication Insight
The End of Pages, The Rise of Answers
This is Part 1 of an 8-part deep dive series to explore how brands win when search becomes a conversation. Search is becoming a dialogue, and “being in the answer” is the new Page One. The way people find products has crossed a line. Search engines are no longer handing… Read More
Where should digital asset transformations happen: PIM or DAM?
A debate on transformation strategy and best practices for digital assets. Introduction: Setting the Stage The digital shelf is growing more complex every year. Retailers, distributors, and marketplaces all demand product content in slightly different formats, dimensions, and even seasonal or channel-specific versions. Brands are caught in the middle,… Read More
The Automotive Content Bottleneck: How AI Turns Specs into Sales
Automotive and powersports catalogs expand faster than teams can write, review, and refresh product content. Fitment rules, safety/compliance language, and channel-specific policies make the work slow, inconsistent, and expensive. Plezio Draft turns this bottleneck into a repeatable engine for growth by producing accurate, channel-ready content at… Read More
Data Quality: The First Frontier for Enterprise AI Adoption
This is Part 2 of a 5-part series where we will take a deeper look at the fundamentals of organization-wide AI platform deployment and adoption. In Part 1 of this series, we covered the five core aspects of AI adoption in the organization for delivering… Read More
The E-Commerce Proving Ground: Lessons from the $13.7 Billion Amazon Auto Parts Market
The numbers are staggering. According to the 2026 Auto Care Factbook, Amazon’s automotive department has swelled into a $13.73 billion behemoth, growing nearly 10% year-over-year. It’s now the 12th largest category on the world’s biggest digital shelf, with an average sales price of $42.26 per unit,… Read More
Navigating GDSN Blackout: Your Guide to a Smooth Data Pool Migration
Migrating your product data from one Global Data Synchronization Network (GDSN) data pool to another can feel like a complex journey. One term that often causes a bit of a stir is “blackout period.” But don’t worry, we’re here to demystify it and help you navigate… Read More
Why Your Return Rate is a Data Problem: A Deep Dive into Brakes, Batteries, and Lighting
In the world of e-commerce, product returns are more than just a line item on a balance sheet. They are a direct assault on profitability, a drain on operational resources, and a corrosive agent to customer trust. Nowhere is this truer than in the automotive aftermarket, where a simple mistake… Read More
Creating a good Product Data Model and Common Missteps
A robust and well-structured data model is foundational for effective digital merchandising. It facilitates the organization of information, contributing to a more intuitive customer experience, increased conversions and business growth. Read More
Work Smarter: How Sitation Product Support Applies AI Tools
Sitation is known for its AI-powered digital transformation services and software. When it comes to supporting our products, we harness the power of AI tools to streamline our processes. Sitation Product Support uses AI tools in a variety of ways to efficiently… Read More
