Sitation Blog

Strategy, project updates, and occasional musings on technology, entrepreneurship and life
Omnichannel is Common Sense

Omnichannel is Common Sense

I saw a post go moderately viral on LinkedIn this week where an ecommerce professional lamented his experience at a big box retailer. His complaint, essentially, was that in-store management refused to accept an online coupon. He was at the store, and the store had...

The Importance of Romance Copy

The Importance of Romance Copy

Sitation has worked with retailers, B2B resellers and distributors, and others with large online catalogs for years. Product content is always a challenge Рmaking it accurate, and more importantly, compelling to the end user. In perhaps an unlikely niche,...

Hello World! The Requisite First Blog Entry…

Hello World! The Requisite First Blog Entry…

Greetings, visitors! You’re reading the traditional (and mathematically required) first blog entry for Sitation. I (Steve Engelbrecht, founder of Sitation) have decided to add a blog to our corporate site, for a few¬†reasons: It’s good practice (best...